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// PEER-REVIEWED WORK
Publications
Scientific output produced alongside our applied research, shared with the academic community.
From Static Planning to Real-Time Recalibration: A Hybrid Dynamic Marketing Mix Framework for Marketing Intelligence Systems
SSRN (PREPRINT) · 2026
Hybrid Marketing Science: Foundational Framework and Experimental Design (Preprint Version)
SSRN (PREPRINT) · 2026
The Hidden Cost of Optimization: Cross-theoretical Effects in Marketing Systems
SSRN (PREPRINT) · 2026